Today’s the deadline for campaigns to reveal their fourth quarter fundraising efforts.
Both the supporters and challengers of Measure J have already reported their figures. And it is no surprise that developer John Wessman — who needed taxpayers’ help to finance his vision for the Desert Fashion Plaza — invested heavily in the effort to pass the sales tax hike.
Wessman donated more than $95,000 over the course of the campaign, according to the latest reports filed with the city. Almost half of those contributions came after the Nov. 8 election, indicating Wessman was tapped to cover the costs of late-arriving bills and campaign debts.
All told, supporters for Measure J raised almost $260,000 over the course of the high-profile campaign.
The Measure J campaign also relied heavily on restaurateur Harold Matzner. He gave $52,000 in donations and non-monetary contributions. His restaurant, Spencer’s, donated another $4,657 in meals.
The Measure J debate captivated the Coachella Valley last November, but it wasn’t a competitive fight financially: The opposition campaign raised only $13,473 over the entire campaign, according to the most recent filing.
Measure J passed with more than 57 percent of the vote. It increases the city’s sales from 7.75 percent to 8.75 percent for 25 years, generating an estimated $200 million for revitalizing the Desert Fashion Plaza and other capital projects throughout the city.
