Democratic congressional candidate Raul Ruiz’s first commercials hit the television airwaves this morning.
And one of them takes a not-so-subtle jab at Rep. Mary Bono Mack.
Ruiz, an emergency room physician and a political newcomer from Palm Desert, has ads in both English and Spanish. He uses his English-language ad to drive home a key point in his campaign: dysfunction in Congress.
At the end of the ad — set in an emergency room — a doctor walks out on a patient by saying “Gotta go. Five week vacation in Florida.”
Bono Mack, a Palm Springs Republican, is frequently criticized by Democrats for spending too much time in Florida. It’s the home state of her husband, Rep. Connie Mack, who is running for Senate.
The Spanish-language ad focuses on Ruiz’s personal story and ends by encouraging viewers to register to vote.
Ruiz is challenging Bono Mack in the 36th Congressional District, which includes the entire Coachella Valley.
The Ruiz campaign did not immediately announce how large of an ad buy this was.
**Update as of 3 p.m.: Bono Mack’s camp just released its response to the ads.
Even though the ads are clearly a slam against “Washington politicians” and the way Congress works, Bono Mack’s team decided to tie to to the health care reform endorsed by President Obama.
“”Nancy Pelosi must have forced Raul Ruiz to pretend to oppose Obamacare. He is not fooling anyone,” Bono Mack political director Marc Troast said in a statement.
“Raul Ruiz is a big government liberal who has stated he wants to ’maximize the implementation’ of Obamacare. Trying to hide his record is ridiculous and shows he cannot be trusted.”
For the record: Bono Mack advocates for the repeal of the health care reform. Ruiz has touted its benefits.